Caesars Entertainment Named The Official Casino Sponsor Of The NFL

Caesars Entertainment Named The Official Casino Sponsor Of The NFL

Caesars Entertainment has gained the “Official Casino Sponsor of the NFL” title as the gaming corporation and most popular North American sport agreed to a deal on January 3rd, 2019. The deal, which details have yet to be released, is worth $30 million over the span of three years.

The NFL and Caesars are wasting no time as the deal begins immediately, heading into the NFL Playoffs. According to The Associated Press, the deal allows for Caesars to have exclusive rights regarding trademarks of the NFL such as “Super Bowl” and “NFL Draft” and have the ability to advertise at both events towards the US and UK.

The 2020 NFL Draft is scheduled to be on the Las Vegas Strip, just in time for this partnership to build into a powerhouse and introduce the new stadium for the Las Vegas Chargers. This momentous event will be a historical one for all three parties involved.

The NFL’s Stance On Sports Betting

In early 2018, the federal law that made sports betting illegal was appealed by the Supreme Court; however, Roger Goodell, the NFL Commissioner, has been focused on preserving the integrity of the league and their games.

In this mindset, the partnership does not allow for the trademarks, including the logo, to be used in Caesars’s sportsbooks. Instead, NFL fans, especially those who are Caesars Total Rewards members, will be introduced to unique experiences in the casino where musical artists, celebrity chefs, and other entertaining moments will occur.

The partnership has no mention of sports betting, daily fantasy, or hotels according to the release but “all of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL” Mark Frissora, CEO of Caesars Entertainment, added.

There are seven organizations who also have individual partnerships with Caesars and all but one (Atlanta Falcons) are located in states where sports betting has been legalized or is working its way towards legalization. Those teams include:

  • Atlanta Falcons
  • Baltimore Ravens
  • Chicago Bears
  • Indianapolis Colts
  • New Orleans Saints
  • Oakland Raiders
  • Philadelphia Eagles

Excluded from this list is the soon-to-be Las Vegas Chargers, who Caesars has partnered with for their new stadium set to open in 2020.

The NFL And Caesars Deal Moving Forward

Like we stated, the deal doesn’t have anything to do with sports betting… yet. However, it is a potential step in that direction as any partnership with a gambling and entertainment corporation will likely head that way.

At USA online sportsbooks we have seen other leagues such as the MLB partner with MGM Resorts where data sharing, statistical information, trademarking, and in-depth injury reports are included in the deal. Alliances like these allow for fans to be fully engaged in the sport and for the leagues to see a massive increase to their bottom line.

With an agreement similar to the MLB, the NFL/Caesars plan would be the base step before heading in the data sharing direction. According to the American Gaming Association, the NFL, as an entity, could make $2.3 billion a year from such an agreement.

Partnering with a gambling industry proves the NFL has come a long way as it was less than five years ago that the NFL canceled a fantasy football Conference in Las Vegas. We have seen the trends of states agreeing to sports betting laws and the NFL may be playing catch up here. Only time will tell what will come of this agreement and the possible contract renewal in a few years should be even more interesting.

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