- The Cincinnati Bengals rank #28 in fanbases, according to Emory University Professor Michael Lewis.
- Lewis made his NFL fanbase judgments using three criteria: Fan Equity, Social Media Equity, and Road Equity\
- The Cincinnati Bengals have +10000 odds to win the Super Bowl this upcoming season.
CINCINNATI – The Cincinnati Bengals may have the former University of Georgia football star AJ Green to make outstanding catches on the gridiron, but they don’t have a highly ranked fanbase. According to Michael Lewis, an Emory University sports analytics professor, the Bengals rank number 28 out of 32 as an NFL fanbase.
Cincinnati, while struggling through their 7-9 2017-2018 NFL season, still has some stars on their team. They have players like AJ Green, John Ross, and Joe Mixon among others, but this doesn’t change their fanbase ranking. Lewis ranked the NFL fanbases using a mixture of Fan Equity, Social Media Equity, and Road Equity.
“Fan Equity focuses on home box office revenues (support via opening the wallet). Social Media Equity focuses on fan willingness to engage as part of a team’s community (support exhibited by joining social media communities). Road Equity focuses on how teams draw on the road after adjusting for team performance,” said Lewis.
According to the statistics website Statista, the Cincinnati Bengals ranked 27th in Twitter followings among the rest of the NFL teams in 2018.
The Bengals will need a better overall performance from their team this upcoming season in order to improve their fanbase. The New England Patriots had a total of four million Twitter followers in 2018. This due largely in part to the teams winning record and Super Bowl wins over the past few years.
According to oddsmakers at online sportsbooks for US players, the Bengals don’t look like the team that will win next year’s Super Bowl, but they’ll have to win more games in order to build a stronger fanbase. Cincinnati has +10000 odds to win the Super Bowl according to SportsBetting.ag.
The Bengals also have +5000 odds to win the AFC Championship this upcoming NFL Season. They are sitting at No. 15 out of the 16 teams in the AFC. Time will tell if overall team performance and fan involvement will change for this upcoming NFL season. The Cincinnati Bengals play their first regular season game versus the Seattle Seahawks on September 8, 2019, at 4:05 PM Eastern Time.