- Borgata launched a new sportsbook during the week of the PASPA anniversary.
- Borgata is looking to improve profits through online wagering.
- Plans to renovate the casino have been announced.
ATLANTIC CITY, N.J. – Borgata casino launched an online sportsbook on Tuesday, one year after the removal of PASPA.
Sports betting was made legal when the Supreme Court overturned the Professional and Amateur Sports Protection Act on May 14, 2018. To celebrate the one-year anniversary, Borgata launched an online sports wagering platform.
Bringing Back The Customers
Borgata was the first sportsbook that launched in Atlantic City. This made Borgata one of the highest grossing sportsbooks in New Jersey at the time. That is not the case anymore. A revenue report shows the market is currently dominated by the Meadowlands Racetrack. This is thanks to their partnership with FanDuel.
FanDuel is not the only dominate online sportsbook. The DraftKings Sportsbook in New Jersey also has a strong market hold. Online sportsbooks bring in 80 percent of the total sports betting market in New Jersey. Borgata is wanting a bigger share of that market. The casino is hoping that their new online sportsbook will allow them to get that share.
The new sportsbook is an addition to Borgata’s online casino and poker platforms. Account holders for those websites can transition to the online sportsbook. Borgata said customers will have the same sports betting experience online as they would in the retail location.
Creating an online sportsbook is not the only thing that Borgata is doing. Borgata is also in a collaboration with GVC and MGM Resorts. The name of the joint venture is Roar Digital, a $200 million project.
Borgata said that they will add more features for customers to enjoy at their retail sportsbook. They will remodel the brick-and-mortar sportsbook at the casino in the future. The online sportsbook will have live betting options available.
In light of the one-year anniversary of the repeal of PASPA, Borgata is changing what it is doing. The casino has launched its USA online sportsbook to be a better competitor.