Fanduel To Roll Out New Sports Betting Related TV Shows To Cash In On Post-PASPA Landscape

Fanduel To Roll Out New Sports Betting Related TV Shows To Cash In On Post-PASPA Landscape

FanDuel Group, the owners of one of America’s biggest brand names in the world of the daily fantasy sports (DFS) industry, recently announced that the company will begin planning to release new TV shows based around the concept of sports betting.

The move appears to be a bid on the part of the DFS firm to cash in on the surging interest in the gambling hobby in recent months following the May 2018 decision by the US Supreme Court to overturn the longstanding, much reviled and frequently flouted Professional and Amateur Sports Protection Act of 1992 (PASPA). FanDuel’s announcement included such details as the plan to being broadcasting its new sports wagering focused programs on the company’s TVG and TVG2 cable networks, both of which already feature plenty of content devoted to horse racing news and the like, and also onto digital only channels overseen by the company.

The move in this direction is not entirely an unexpected one, seeing as FanDuel, which has within the first quarter of this year assented to being bought out by the UK based gambling company Paddy Power Betfair, will be accordingly spun into more of a pure sportsbook than its current DFS only offerings by its imminent owners. At any rate, FanDuel’s CEO Matt King said the new sports betting-centric television shows could put the FanDuel brand front and center on the minds of viewers that might not have thought too much about sports betting in the past. The key, King said is to make sure FanDuel is putting out quality material and to get before as many pairs of eyes as possible in as many flavors as possible.

“We are going to be investing heavily in content,” King told national reporters at a recent media appearance last week. “There’s a lot of different formats we can distribute through and a lot of different channels.”

Nobody knows exactly what form the new sports betting shows will take, but we will keep you posted. It might be pretty busy though, with so much else happening in this area, as Monday was evidently the day for big reveals across the broader gambling world, and most of them were related to sports betting expansion. MGM Resorts and British firm GVC Holdings (which owns several European online gambling outlets) agreed to throw in together on a 50-50 joint venture in which each company will put up $100 million to develop an online gambling and sports betting product for states where sports betting is legal, while Caesars Entertainment announced it was poised to start taking action on sporting events at two New Jersey casinos this week and two Mississippi casinos by the middle of next month.

Now that Paddy Power owns 61 percent or thereabouts of FanDuel, one has to wonder whether or not the company, which many DFS enthusiasts consider to be stuck in constant second fiddle status to the more widely prominent DraftKings brand, will, having followed the lead of Paddy Power start to get out from behind the DK shadow.

For his part, King said he is plenty pleased with how FanDuel’s involvement in the newly minted sportsbooks at the Meadowlands Racetrack in East Rutherford, New Jersey, has panned out. The FanDuel ‘book evidently grossed some $3.5 million in total wagers within its first nine days of having been open for business at the racetrack, with reports coming in that lines at the betting booth wrapped around the terminal on its opening weekend, which – not coincidentally – took place during the days in which the last matches of the 2018 World Cup were being played in balmy Russia.

FanDuel has also signed an agreement to run the sports betting operation at Tioga Downs racino in Nichols, NY, and the internationally famous Greenbrier Resort in White Sulphur Springs, West Virginia, and the company is reportedly looking for similar partnerships in other states at the same time. FanDuel’s time may have at last come, it seems. Stay tuned for more announcements regarding the debut of the company’s new television shows – or, if you hear something first, drop us a line and let us know about it.

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