Pepsi Makes A Smart Bet With Super Bowl Promotion

  • PepsiCo has been heavily involved in Super Bowl sponsorship and promotions for years now.
  • Pepsi is offering a free Pepsi Zero Sugar to every American if either team finishes the Super Bowl with a score ending in zero.
  • The promotion is well-timed – these are high scoring, well-matched teams, and Super Bowls with scores that end in zero tend to be low scoring or blowouts.

MIAMIPepsiCo is one of the major sponsors of the Super Bowl. So much so that the Super Bowl Halftime show is technically named the Pepsi Super Bowl Halftime Show and uses the hashtag #PepsiHalftime on twitter.

In addition to this sponsorship, PepsiCo announced that they will be offering a chance for everyone in America to win a Pepsi Zero Sugar should either team in the Super Bowl finish with a score that ends in zero.

Per the press release from PepsiCo, this refers to the score of the game for either team ending in zero. For example, if the game ends 21-20 – (20 ends in a zero) – thus it would qualify for triggering the promotion.

The last time either team had a score that ended in zero was Super Bowl 50, in 2016, when the Denver Broncos defeated the Carolina Panthers 24-10. Since 2000, this has happened only two other times: Super Bowl 40, when the Pittsburgh Steelers defeated the Seattle Seahawks 21-10, and Super Bowl 36, when the New England Patriots beat the St. Louis Rams with a final score of 20-17.

During the whole timespan the Super Bowl has existed, a team has finished with a score ending in zero a total of 13 times. In other words, roughly 24.5 percent of Super Bowls played have ended with one team having a score ending in zero.

This year, the sportsbooks have set the over/under line for the Kansas City Chiefs at 27.5 points, while the over/under line for the San Francisco 49ers is set at 26.5 points. Obviously, the over/under lines are far from gospel, but the higher scoring the game gets, the less likely it seems to become that a team achieves a score ending in zero.

Of the point totals ending in zero that have occurred in the Super Bowl, eight of them have come with a team scoring exactly 10 points. A total of four Super Bowls have seen a team’s score end in exactly 20 points, while only one matchup left a team finishing with 30 points. Nobody has ever scored 40 points exactly in the history of the Super Bowl.

In a way, this makes Pepsi’s decision to offer this promotion now a fairly smart one – this Super Bowl is projected to be relatively even, and relatively high scoring. The highest-scoring Super Bowls that had a team with a point total ending in zero were all massive blowouts, like Super Bowl 24, in which the Denver Broncos obliterated the San Francisco 49ers 55-10.

The most even Super Bowls that had a team that finished the game with a point total ending in zero were low scoring relative to the over/under line set for this game, at 54.5 points. A good example would be Super Bowl 25, where the New York Giants defeated the Buffalo Bills 20-19.

In other words, if this game plays out as projected, it seems fairly unlikely that the promotion will cost PepsiCo an American supply of Pepsi Zero Sugar. Of course, that’s why they play the game on the field – because anything can happen.

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