- DraftKings has launched a purely casino based mobile application in New Jersey known as “DraftKings Casino.”
- The odds DraftKings expands into other states with an online casino is quite favorable.
ATLANTIC CITY, N.J. – New Jersey will now be home to a mobile DraftKings casino application that revolves solely around casino games.
The platform will be completely separate from the company’s online sportsbook.
An announcement for the new offering in the Garden State was made by DraftKings on Wednesday. Gamblers that become members of “DraftKings Casino” will gain entry to play with DraftKings Live Studio, which is also operational 24 hours a day, year-round.
The Newest Jersey Gambling Outlet
The “DraftKings Casino” app will offer a number of classic games for gamblers to dabble in as well as their very own custom DraftKings casino games.
The business held an in-house study that concluded that all new members to join their mobile casino, played a custom DraftKings game first in 70% of them before they dove into any of the other classic options.
While the company has been a well-known presence as a sportsbook in New Jersey since 2018, this latest addition to the Garden State is being done to appeal to a larger demographic.
Some gamblers prefer gambling on just casino games so joining the “DraftKings Casino” mobile app may open the door for crossover into their sportsbook app.
Once they see how DK conducts business, it may have them become interested in joining the sportsbook. However, if it doesn’t, the company is still profiting in one way or another, be it their casino or sportsbook, but the ultimate profit margins would be for members to be a part of both and subsequently put money into each platform separately.
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The product is all-inclusive creating a gambler's dream from the comfort of their own home.
Games include Blackjack, Roulette, updated classic slot and table games, and the popular customized games that are exclusive to DraftKings.
Residents in New Jersey get to be some of the first to use this application while DraftKings has a long-term plan of launching in multiple states across the nation where they are legally permitted to do so.
“We are thrilled to break new ground for DraftKings in the gaming space today with the launch of our DraftKings Casino app, the Company's first perennial product that operates year-round irrespective of the annual sports schedules,” said Jason March, DraftKings’ Vice President of Gaming. “Following our debut in the Garden State, we look forward to continued innovation, nationwide expansion where regulations allow, and to further positioning DraftKings as an all-inclusive gaming and entertainment experience.”
Along with their mobile sportsbooks, and land-based establishments, New Jersey is home to about the same number of casinos through both outlets.
DraftKings has just added one more to the mix making it harder and harder not to believe that the Garden State truly is the Las Vegas of the East Coast.
New Jersey gamblers can now sign up and begin gambling with the “DraftKings Casino” application from wherever they are and start spinning that wheel for the chance at winning some money and adding a welcome jolt of fun to break up a day of monotony.
Christina has been writing for different platforms for years. She has a particular interest in writing about any and all sports-related news. If there is a game on, she’s watching it. She has been writing for USAOnlineSportsbooks since 2019.
