OPINION: Almost $30 Billion Will Be Bet On Football Online

  • By taking 40% of the US total sports betting handle in 2021 ($52.7 billion), football betting accounts for over $21 billion.
  • 2022 could see a football betting handle total of $30 billion when adding in the new markets of New York, Louisiana, and Kansas.

JACKSON, Miss. – The Mississippi Gaming Commission reported over $66 million in sports betting for January of 2022 with roughly 40% of that handle used to bet on football (around $26 million).

Sports betting saw an overall handle of around $52 billion for 2021. By using Mississippi’s 40% handle on football and spreading it across the total handle, football betting accounted for a handle of around $21 billion in 2021.

New York, Louisiana, & Kansas Spikes 2022 Projections

The 2021 sports betting market did not include New York or Louisiana, who both regulated online sports betting in January of 2022. However, New York broke the record for online sports betting handle by hitting $1.6 billion in that first month of legal betting.

Applying Mississippi’s 40% football betting to the Big Apple, an estimate of $640 million was wagered on football action in New York over a single month. Spreading that across the NFL’s five months of action, New York could theoretically generate a football handle of $3.2 billion in 2022.

Adding new York’s projections to the 2021 NFL season estimate handle, the 2022 NFL season could see a total handle of $24 billion.

Other Factors To Increase The Estimation

Sports betting has also been regulated in Kansas, and the market is expected to launch before the first week of the NFL season.

If Kansas and Louisiana were to contribute “an average amount”, the NFL sportsbooks could see another $1 billion in betting action between the two.

These numbers could easily be higher than projected because Mississippi does not have any professional football teams and nor the access to statewide mobile sports betting. Online sports betting can only be conducted when on casino grounds in MS.

Across the US, 90% of all sports betting is through a mobile device or computer. This means Mississippi’s 2022 Jan. comparison may be a shy estimate ($25 billion) for the total football betting handle projection for 2022.